The Maine Campus – the University of Maine’s editorially independent student newspaper, conducted a total rebrand in the summer of 2017, led by Samuel Chamberlain. The newspaper discovered that their brand was outdated, their website was sluggish, and growth was imminent. The newspaper was ready to bring their content to online platforms – where University students most wanted to engage with the paper.
A total rebrand was in order. This rebrand not only included a whole new website with plenty of engagement features, but also included a total visual brand package. The brand package included a logo, colors, fonts, branded social media images, and targeted content logos.
The website was built with the reader in mind. Structured post categorization allowed the user to read content based on one topic, or down to the specific sport being reported. A social-centered comment tool was added to give users added functionality in engaging with content.