Alpha Tau Omega (ATO) is America’s Leadership Development Fraternity. The Beta Upsilon chapter is housed at the University of Maine. ATO’s mission is centered around leadership development, both organizationally and individually.

ATO at the University of Maine’s goal in web development was to a) build an online brand to match the organization’s vision and values, and b) engage with alumni members of the chapter. Using national branding standards – mainly the organization’s deeply ingrained colors, a local chapter website, and an online visual brand was born.

Major functionality of the website is the donation management platform built right into the site. This allows for chapter leadership to engage Alumni, solicit donations, and coordinate incoming funds. This allows giving the chapter a tool to collect contact information of interested parties so that further engagement can occur.